Hey there! Today we’re going to talk about two big online stores: Shein and Temu. These stores sell lots of things on the internet. Let’s see how they’re different and what they do to make people buy from them.
What They Sell
Shein:
Shein mostly sells clothes and accessories. They make clothes that are cool and cheap. They want young people who like fashion to buy from them.
Temu:
Temu sells all kinds of stuff. They have clothes, but also things for your house, toys, and gadgets. They want everyone to buy from them, not just young people.
How They Set Prices
Shein:
Shein makes their clothes cheap by working closely with the people who make the clothes. This helps them save money.
Temu:
Temu tries to make everything super cheap. They buy a lot of stuff at once to get better prices. Sometimes their prices are even lower than Shein’s!
How They Get People to Buy
Shein:
- They use apps like Instagram and TikTok a lot
- They work with people who are famous on the internet to show off their clothes
- They send emails about new clothes and sales
Temu:
- They show lots of ads on the internet
- They give you money if you tell your friends about Temu
- They work with people who make videos on YouTube to talk about their stuff
How Their Websites and Apps Work
Shein:
- Their website looks nice and clean
- They show you clothes you might like based on what you’ve looked at before
- You can see how clothes might look on you without trying them on
- Their app is easy to use on your phone
Temu:
- Their website has lots of colors and shows many deals
- They have games on their app that can win you discounts
- They want you to use their phone app a lot
- They show you things you might like based on what you’ve bought before
How They Keep Customers Happy
Shein:
- They have a program where you can earn points for buying stuff
- They let some customers see new clothes before anyone else
- They send emails with ideas on how to wear their clothes
Temu:
- They give you rewards for using their app every day
- They have sales that only last a short time to make you want to buy quickly
- They give you money for telling your friends about Temu
Problems They Face
Both Shein and Temu have some problems:
Shein:
- Some people worry that making so many cheap clothes is bad for the earth
- Some people are concerned about how they treat the workers who make the clothes
- Sometimes they copy designs from other people, which is not okay
Temu:
- Sometimes the stuff they sell isn’t very good quality because it’s so cheap
- Some people worry about how they use the information they collect about you
- Sometimes it takes a long time for things to arrive when you order them
What Might Happen in the Future
Shein:
- They might start selling different kinds of things, not just clothes
- They might try to be nicer to the earth
- They might use computers to help you see how clothes look on you even better
Temu:
- They might try to make sure the stuff they sell is better quality
- They might try to get things to you faster when you order them
- They might add even more kinds of things to buy on their website
In the end, Shein and Temu are both trying to sell lots of stuff to people on the internet. They do some things the same way, but they also have different ideas about how to get people to buy from them. Both of them use their websites and apps to make it easy and fun to shop. They also use information about what you like to show you things you might want to buy.
As these stores keep growing, they might change how other stores sell things too. It will be interesting to see what new ideas they come up with in the future!